Samples

What fun we had with TOMĀTO TOMÄTO! We got to name the company, develop the brand and create a launch campaign for this hip west coast restaurant. Located in a somewhat sleepy rural setting, we decided to position against the competition by taking a chic urban approach. We created what we felt was a clever but likeable brand that didn’t take itself too seriously and then went to town creating fun attention-getting outdoor and newsprint ads for the launch campaign. The TOMĀTO TOMÄTO logo was included in Logo Lounge 4, a prestigious publication showcasing outstanding logo designs from around the world.

TOMĀTO TOMÄTO

Name/Logo/Corporate Identity/Print Ads/Outdoor/Sales Collateral/Marketing Plan/Mission Statement

The Soon teaser ad ran as a full page, newsprint ad and as a mobile billboard. Throughout the campaign, phones at the local newspapers and radio stations were ringing off the hook. Everyone wanted to know what was coming to town in July.

TOMĀTO TOMÄTO

Launch Campaign/Soon Ad

TOMĀTO TOMÄTO

Launch Campaign/Lips & Heart Print Ads

That year, the launch campaign for TOMĀTO TOMÄTO, along with the Benino Gelato branding, swept the Vancouver Island Marketing Awards.

We were assigned the task of naming the company, developing a brand and building the website for this start-up dotcom specializing in immersive imaging. At the time, the dotcom frenzy was still in full swing and immersive imaging was a brand spanking new technology, very avant-garde. The few players that had signed on were all positioning conservatively in order to establish credibility. Instead, onemosquito chose to distinguish its brand by adopting a style more appropriate to this new and cutting-edge technology.

A light, fun identity that screamed flavour but with a hint of sophistication and culture that whispered gourmet – that was our objective for Benino Gelato, an authentic Italian gelateria situated on the west coast of Canada. We started with the idea of three stylized scoops of ice cream. The trick was to set a high aesthetic standard while preserving the fun factor. Once we’d hit upon the graphic for the logo, the rest was easy. And, for the record, it’s true what they say: “You don’t have to be Italian. But it helps.”

Benino Gelato

Brand/Logo/Slogan/Corporate Identity/Print Ads/ Collateral

onemosquito.com

Name/ Logo/Corporate Identity/Website

Daisychain Maternity

Name/Branding/Packaging/Website/Blog

PhotoSuite Platinum

DM/POP/Slogan

This west coast manufacturer of a unique, first-to-market maternity product was looking for some strategic help. Having only just been introduced to the marketplace, the company was looking for ways to build awareness for its product with its core target market – the young, modern, sophisticated and style-conscious mom-to-be. The task quickly turned to one of rebranding. Previously named Sugarbelly, it was felt that the brand was too gimmicky and cloyingly sweet to appeal to the target market. The company was given a new name, Daisychain Maternity, a new logo and slogan was developed – “Love your Daisychain. It loves you.” – and all new identity and packaging systems were designed to reflect the newly developed brand aesthetic.

For the launch of a new generation of MGI photo editing software, a product slogan was written: “Seeing will never be believing again.” The PhotoSuite III, Platinum Edition – a product aimed at the serious, primarily male and tech savvy hobbyist – allowed us to have some naughty fun with the PhotoSuite model, a stunningly futuristic image of a digitally enhanced female face, by teasingly asking the question: “When was the last time you were digitally enhanced?”